How are online reviews beneficial for both parties?
According to a study conducted by Anderson and Magruder, reviews create a closer link between restaurants and customers.
How impactful are negative reviews for restaurants?
22% of customers denied that they would prefer opting for service from a business with at least one negative review.
To what extent do online reviews impact diners and restaurants?
94% of diners in the US are directly affected by the online reviews, when customers are deciding on a restaurant.
