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Building Your Law Practice’s Reputation: A Guide to Asking for Reviews

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Attorneys, it’s time to put down the briefcases and pick up the pen (or keyboard). It’s time to ask for reviews!

Providing legal services is no easy feat, but there’s nothing quite like the feeling of a job well done and a satisfied client. So, how do you get those satisfied clients to sing your praises and leave a glowing review for your law practice? It’s all about the strategy.

The power of social proof

Social proof is a powerful tool when it comes to getting new clients. Showcasing your positive reviews on your website, business cards, and other marketing materials can help potential clients see that others have had a good experience with your law practice.

Leverage your network

Your network is your greatest asset when it comes to getting reviews. Ask your current and past clients to leave a review, and don’t be afraid to ask for referrals.

Make it easy

Provide your clients with a direct link to your review page, or even better, have a review kiosk set up in your waiting room. This way, clients can leave a review before they even leave your office.

Personalize the ask

Don’t just send a generic “please leave a review” message. Take the time to personalize the ask and make it more meaningful. Thank the client for choosing your law practice and remind them of the specific services you provided.

Follow up

Don’t be afraid to follow up with clients who haven’t left a review yet. A friendly reminder can go a long way in getting that review.

Asking for reviews may seem like a daunting task, but it’s actually quite easy if you have a strategy in place. So, don’t be afraid to ask for those reviews, and keep on fighting the good fight! Your clients will thank you for it.

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.