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Fake Google reviews: How doctors should handle them

If you’re a doctor, you know how important your online reputation is. But what happens when fake reviews start popping up on your Google page? It’s a scenario that no one wants to face, but it’s a reality for many medical professionals. So, how should doctors handle fake Google reviews? Let’s take a look.

First of all, why do fake reviews even exist? Well, it could be a disgruntled patient, a competitor trying to sabotage your reputation, or just someone looking for a quick laugh. Whatever the reason, fake reviews can damage your reputation and impact your business.

But don’t worry, there are steps you can take to handle fake reviews and protect your online reputation. Here’s what you should do:

Report the review. Google has a system in place to help you report fake reviews. Simply flag the review as “inappropriate” and provide a brief explanation. Google will then review the situation and take appropriate action.

Respond professionally. Even if the review is fake, it’s important to respond professionally. You never know who’s reading your response, and you want to maintain a positive image. So, keep it polite and neutral, and don’t engage in a back-and-forth argument.

Encourage real reviews. The more positive reviews you have, the less impact fake reviews will have on your online reputation. So, encourage your satisfied patients to leave a review on Google.

Take it to the legal system. If you believe someone has left a fake review with the intent to harm your reputation, you may have a case for defamation. Consult with a lawyer to see if you have a valid case and what your next steps should be.

It’s not always easy to handle fake reviews, but it’s important to take action to protect your online reputation. By responding professionally, encouraging real reviews, and taking the appropriate legal steps, you can minimize the impact of fake reviews on your business.

And remember, fake reviews happen to the best of us. So, take a deep breath and handle it with grace and professionalism. Your patients and future patients will thank you!

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.

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