Access to consumers first hand-experience
People are selective about their hard-earned money management. They want advisors and professionals belonging to the crème de la crème category. Online reviews effectively provide access to translucent and reliable statements about the experience with specific advisors.
Online reviews as advertising material
Inclusion of expert, editorial and user generated content helps contribute to advertising. Added benefits are increased trust and credibility.
Largely impactful in the growth of financial institutions
Online reviews are re-shaping the future of wealth management. The reviews are scrutinized thoroughly by the potential customers making financial advisors and firms investing extra efforts in providing high-quality service.
Capitalization of online reviews for millennials
Younger demographic of the audience is aware and heavily relied upon the internet to get information. Moreover, 92% are hesitant to opt for a financial service with no reviews at all.
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