Ah, 2023, the year of self-driving cars and the year that online reviews have become even more of a headache. But hey, who doesn’t love a good headache? The state of online reviews in 2023 is a wild ride, and businesses must keep up if they want to survive. So buckle up and grab some aspirin because we’re in for a bumpy ride.
First things first, let’s talk about the great fake review purge of 2022. It’s a little-known fact, but in 2022, the internet gods decided that enough was enough and took action against fake reviews. AI algorithms were created, and fake reviews were identified, flagged, and deleted. So, no more pretending you’re a satisfied customer when you’re actually a disgruntled employee. The jig is up.
But wait, there’s more! Video reviews are now all the rage and Propel is here to fuel this fire. That’s right, customers want to see your product in action, and businesses must provide. And don’t even think about using stock footage or re-enactments – customers can smell a fake video review from a mile away. So, time to get those cameras rolling and show off your product’s amazing features.
And if video reviews weren’t enough, voice reviews are now a thing. Apparently, typing is too hard, and customers want to leave their feedback the easy way – by talking. And, a customer’s wish is our (Propel’s) command. So, businesses, don’t forget to turn on your microphones and listen to what your customers are saying.
But wait, there’s even more! Social media is now a crucial part of the online review game. Customers can now leave reviews directly on business pages, and businesses must be quick to respond. And don’t even think about ignoring those negative reviews – customers want to see that you care.
And let’s not forget about Google and Yelp. They’re still the kings of online reviews, but new players like TripAdvisor and OpenTable are quickly catching up. So, don’t be left behind – make sure your business is listed on all relevant review platforms.
So, what does this mean for businesses? Well, it means that you better start adapting if you want to survive. Respond to reviews promptly, engage with your customers on social media, incorporate video and voice reviews into your strategy, and make sure your business is listed on all relevant review platforms. And don’t forget to ask your customers for reviews – because who doesn’t love a good headache?
In conclusion, the state of online reviews in 2023 is a rollercoaster. With advancements in technology, the rise of social media, and the increasing importance of authenticity, businesses must keep up if they want to survive. So, grab some aspirin, take a deep breath, and get ready for the ride of your life.
