Hospitality – Propel
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Gaining control over the first impression of customers.
First impression is crucial for a hospitality business, online reviews help you control the impression to some extent. Missing this control can cause consequential harm to online reputation. Online reviews are a major source of success for hotel organizations as it allows hotels to reach out to a wider audience.
Exposure to the online conversation
Getting in touch with the reality of the conversation that surrounds your image and reputation online. It is also a more credible and user-oriented way of marketing.
Frequently Asked Questions
On what grounds do customers give reviews?
Consumers rate on the basis of service’s utility and the level of benefit they receive from customers’ perspective.
What is the impact of negative reviews?
More than three negative reviews in the search results can cause a decline of 59.2% in potential customers.
How many reviews are required for a customer to trust the overall rating?
A customer requires 40 reviews to form a solid outlook on the overall rating.
Consistent and recent reviews can impact the bottom line of the hospitality business
Online reviews increase your visibility within search results to potential customers. Another crucial factor is gaining insights about the perception customers have of competitors.
Transforming the consumer decision making process
An increase of a single star rating on Yelp can cause an increase of 5-9% in revenue. Potential customers look for valence, variance and volume of the reviews with valence holding the particular importance for business performance.
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