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Positive Online Reviews Matter More Than You Think

Are you ready to learn the secret weapon to making your business soar like an eagle on a skateboard? It’s online reviews! Yup, you heard that right. Online reviews are not only important, but they can make or break a business.

According to a recent study, 90% of consumers read online reviews before visiting a business. That’s more than the percentage of people who believe in unicorns (and let’s be real, who doesn’t believe in unicorns?)

But it’s not just about reading reviews, it’s about the impact that they have. Positive reviews can be like a cherry on top of a sundae for your business. In fact, another study found that businesses with a 4-star rating earn up to 70% more revenue than those with a 3-star rating. That’s like going from a bicycle to a scooter (okay, maybe not that drastic, but you get the point).

But it’s not just about the revenue, it’s also about the trust that reviews can build. A third study found that consumers are 12x more likely to trust a business with at least a 4-star rating than one with no rating at all. That’s like trusting a used car salesman with a four-star rating, compared to one with no rating at all (okay, maybe not that drastic, but you get the point)

But let’s not forget about the power of a good response to a review. A fourth study found that businesses that respond to reviews see an average rating increase of 0.12 stars. That may not sound like much, but it’s the difference between a 3-star rating and a 3.12-star rating. That’s like the difference between a “meh” rating and a “not bad” rating.

In conclusion, online reviews are important. They can make or break a business, and they have the power to build trust and increase revenue. So, make sure you’re getting those positive

Amit Desai

Marketing & communications professional with 25+ years of experience in product development and marketing, growth hacking, strategic marketing, consumer insight, brand & product strategy, interactive & digital marketing, creative development, public relations, media planning & buying, direct-marketing - across top FMCG / Consumer Durables / Retail and Financial Services Categories and Brands.